Muses

Creativity can be an elusive and frustrating word. Elusive because its meaning changes depending on who is using it (an engineer, a fashion designer, an elementary school teacher, a graphic designer); and, frustrating because when creativity is demanded it is sometime hard to realize. How do advertisers regularly execute impactful, unique communications? How do fashion gurus design new collections each season? Continue Reading...

Business cards made their first appearance in 15th century China and then again in 17th century Europe. According to Designer-Daily, 17th century Europe business cards were “used to announce the impending arrival of prosperous or aristocratic people to their local town or even their home.” 17th century English merchants also used business cards to advertise their businesses. Continue Reading...

Leonardo de Vinci said, “Simplicity is the ultimate sophistication.” Simple can be an oxymoron. More often than not, being simple is actually very complex, especially in Continue Reading...

The Super Bowl significantly influences advertising tactics. The Super Bowl is the most popular day for television advertising. Brands that can afford $3.5 million for 30-seconds or over $6 million for 60-seconds of airtime (LA Times), plus the millions of dollars that go into producing a single spot, have an attentive, eager audience. Continue Reading...

“Fancy some motor oil, spray deodorant, and shoe polish with your dinner?” Pixiq.com asked? Do you question why food used in ads look much more appealing than what is actually presented on your plate or in your takeout bag? Is it false advertising to Continue Reading...

Graphic designer Nicole Dextras creates large-scale typography installations using an all-natural, organic, medium: snow. Her inspiring installations give landscapes a voice. I was curious to see what else people were creating with snow. Continue Reading...

Mashable.com developed a very cool and informative infographic documenting highlights of advertising’s history. The infographic’s first date, 2000 BC Continue Reading...

Creative agencies take holiday cards and gift giving seriously. It is a wonderful way to thank clients and partners and also showcase an agency’s talent. Continue Reading...

Do you ever wonder how mature brands maintain and even continue to grow their market share? Why are consumers still interested in seeing their ads and hearing about their brands? For example, brands like Coca Cola and Hershey’s have been around for 80+ years and are still actively advertising via traditional routes and are also active on social media. Continue Reading...

You might notice more manly mustaches than normal this month. Don't be alarmed. It's Movember! Accoring to the official Movember website: "During November each year, Movember is responsible for Continue Reading...