savvy business promotion

Amy — Sat, 02 Jul 2011 12:42:58 +0000

Are you a business owner? Are you responsible for biz dev at your company? How can you effectively promote your business without breaking the bank? Here are tips on how to become a savvy business promoter:

Professional Messaging Consistency
You’ve heard that frequency and repetition ingrains brands in people’s minds. Every piece of communication you send out should look professional and have a consistent message – even down to your mailing labels and bill receipts.

Demonstrate Your Expertise
There is a lot of competition out there. Why would a prospect choose you? Because you are an expert. Let your audience know about your expertise by participating in relevant forums like social media discussions and blogs. Connect with your college professors – especially graduate ones – and suggest being a guest lecturer. Seek out opportunities to speak at conventions and tradeshows that are relevant to your target audience.

You can also create your own opportunities to show your expertise. Host a webinar. Or, create a video and post it on your Facebook page and YouTube.

Buddy Up
Build alliances with complimentary businesses. For instance, as a graphic design studio, amüsegrafik partners with printers and web developers for 2-way business referrals.

Let us know if any of these tips help you. Happy business promoting! Good luck.

(Images courtesy of Bond Agency who created this consistent brand identity for an international businessman, using high quality materials and finishes to stand out and set the visual tone for his business.)

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savvy business promotion